About LC

Lionel Cipriano has a design degree from The Alberta University of the Arts and is currently a Senior Art Director for Vera Bradley, responsible for overseeing the company’s branding and re-positioning to elevate it's image in the global marketplace through visual communication, design, and photographic art direction. Previously, he was an Art Director at Tommy Hilfiger, graphic designer for Number 17 Design Agency and has editorial and publication background with NYLON and Man of Metropolis Magazines.

He plays an active role in driving creative processes, from initial brainstorming to final layout and design. Lionel’s work encompasses everything from editorial, commercial photo shoots, design, branding, and consulting in the fashion industry and various premium lifestyle companies.

He's a detail-oriented designer, creative-type, typographic-snob, obsessive compulsive clothing-whore, foodie, music lover, traveler, tequila drinker, and part-time hustler who's easily distracted by shiny things.

Creative Direction
Art Direction
Fashion Advertising
Branding & Marketing
Visual Communication
Graphic & Product Design