C A I T L I N   P O W E R

Caitlin Power is a luxury women's label dedicated to timeless sophistication, superior craftsmanship, and avant-garde tailoring. Each collection fuses the classic and clean Power silhouette with trend-setting details to catapult each piece into the forefront of fashion. The label offers discerning clients head-to-toe looks and individual pieces that can be implemented into a polished wardrobe. With each season, Caitlin Power issues an extensive and well-balanced collection that is undeniably chic, trendy, and well-suited for the female form.

D E K & P R O P R

Grooming is the art of cleaning, primping, styling, and maintaining parts of the body. Dek&Propr is a grooming line of products tailored for the elite male who enjoys the best in life and requires precision and elegance. The inspiration for this grooming kit takes the old and classical style of grooming met with contemporary aesthetics. The inlaid wood and diamond embellishment makes grooming a statement of grace and stature. The overall design was an evolution of different inspirations; from carpentry to jewelry design and from scotch liquor to cuban cigars.

P A P E R C U T    C R E A T I V E

Papercut Creative is company that believes any idea can evolve from a single sheet of paper. The flexibility and tactile usage of paper is something that the company is inspired by. The double meaning behind the wordmark is a small and simple cut but has a powerful sting. The wordmark uses cut lines as a graphic element. The bottom half of the word PAPERCUT is die cut on the business card to give it a more tactile experience for the handler.

O C H O A    P H O T O G R A P H Y

Ochoa Photography is an independent photographer who focuses on fashion and editorial photography. The idea behind her identity was to capture an abstract image that resembles a camera lens, a picture frame, or an eye, which all relates to the profession of photography. Overall, we kept her identity light and high key to contrast her often dark and mysterious photographs. The square motif is used continuously in the design of her business card and website.

E L L E N    L A G O R E

Ochoa Photography is an independent photographer who focuses on fashion and editorial photography. The idea behind her identity was to capture an abstract image that resembles a camera lens, a picture frame, or an eye, which all relates to the profession of photography. Overall, we kept her identity light and high key to contrast her often dark and mysterious photographs. The square motif is used continuously in the design of her business card and website.